The AI video generation tool Sora has been launched by OpenAI

OpenAI has unveiled Sora, its cutting-edge AI video generation tool, as part of the “12 Days of OpenAI” celebration, which kicked off on December 5, 2024. This festive event features daily updates and product launches, with Sora emerging as one of the highlights.

Available exclusively to ChatGPT Plus and Pro subscribers in select regions such as India, Canada, Australia, and Japan (excluding the EU, UK, and Switzerland), Sora allows users to create ultra-realistic videos using text prompts. OpenAI has introduced an advanced iteration, Sora Turbo, which the company described in a December 9 blog post as “a faster, more capable version of the model previewed earlier this year in February.” This upgraded version can generate high-definition videos up to 20 seconds long, accommodating various formats. ChatGPT Plus users can produce up to 50 videos per month in 480p resolution without incurring extra charges.

The advertising industry is poised for transformation as Sora offers brands a powerful tool for creating visually compelling and audience-specific video content. This innovation has the potential to slash production costs and timelines, enabling greater creative freedom and experimentation. OpenAI CEO Sam Altman emphasized during the launch that the technology is still evolving, stating, “It’s going to get a lot, lot better,” hinting at continued advancements that could redefine video marketing strategies.

Despite its promising debut, Sora’s rollout faced some hiccups. High user demand on launch day caused temporary access issues, highlighting the tool’s immediate appeal. OpenAI has assured users it is working to enhance Sora’s functionality while addressing potential misuse, such as creating deepfakes or spreading misinformation. Robust safeguards have been implemented to encourage ethical and responsible use of the technology.

As Sora gains momentum, it reinforces OpenAI’s position as a frontrunner in the competitive field of generative AI. With major tech players like Meta and Google also vying for dominance, businesses must quickly adapt to leverage this transformative innovation.