For training Apple’s GenAI models, the company seeks $50 million in deals with news publishers

According to the media, Apple is in contact with a few leading news outlets to use their stories as training material for its generative AI systems.

According to The New York Times, the digital giant is in talks with companies including Conde Nast, NBC News, and IAC (owner of People, The Daily Beast, and Better Homes and Gardens) about “multiyear deals worth at least $50 million.”

Citing persons involved with the discussions, the newspaper stated that “Apple has opened negotiations in recent weeks with major news and publishing organizations, seeking permission to use their material in the company’s development of generative artificial intelligence systems.”

The publishers have given different answers, raising the possibility that they will be held legally liable for any damage caused by Apple using their content.

However, a few news executives expressed optimism that Apple’s strategy could eventually result in a significant collaboration. Regarding news and generative AI, the maker of the iPhone has been “vague”.

“Apple has not participated in the public conversation about A.I. In the ten years since its launch, its virtual assistant, Siri, has mainly stayed same, according to the research. Regarding the report, Apple chose not to respond.

The machine learning research team at Apple released model libraries and frameworks earlier this month that are optimized to run on the company’s silicon devices. A machine learning framework called MLX, intended for effective and adaptable machine learning on Apple silicon, was released by the business.

“MLX draws inspiration for its design from frameworks such as PyTorch, Jax, and ArrayFire. The unified memory model is a significant distinction between these frameworks and MLX, as stated by Apple on GitHub.

Tim Cook, the CEO of Apple, stated last month that the business is making significant investments in AI and will do so responsibly over time to improve its products. According to Cook, the business sees AI and machine learning as foundational technologies that are essential to almost every product they produce. He continued by saying that Apple has been working on AI-related projects for a while.