TVS Motor Company is set to invest approximately £200 million in the renowned British motorcycle brand, Norton Motorcycles, which it owns. This investment will focus on several key areas, including new product development, facilities, research and development (R&D), and top-tier quality engineering.
As part of Norton’s expansion plans, six new models will be launched over the next three years. This substantial investment is aimed at positioning Norton for international growth, particularly in markets such as the US, Germany, France, Italy, and India.
During the Goodwood Festival of Speed 2024, held in the UK from July 11-14, Norton’s senior leadership team—Sudarshan Venu, Robert Hentschel, and Richard Arnold—presented their vision for the brand’s global expansion. Sudarshan Venu, managing director of TVS Motor Company, emphasized the exciting phase of Norton’s journey, highlighting TVS Motor’s commitment and vision for the brand’s future.
With the backing of TVS Motor’s global capabilities, Norton is being revitalized as a prominent global brand. The new Norton motorcycles will embody the company’s philosophy of “Design, Dynamism, and Detail,” with several exciting product launches planned to start next year.
At the Goodwood Festival, Venu also announced expansions to Norton’s senior leadership team, including the appointment of Richard Arnold as Norton Executive Director and Dr. Robert Hentschel as Executive Director and CEO. Arnold previously served as CEO of Manchester United Football Club.
The investment from TVS Motor has significantly enhanced Norton’s R&D, fueling its product pipeline through the state-of-the-art facility in Solihull. A notable example of this is the One of One V4SV, inspired by Steve Hislop’s “White Charger,” which made an appearance at the Goodwood Hillclimb daily during the festival.
Venu stated that the investment in R&D and leadership is set to propel six new products into global markets, boasting world-class quality and scale. This marks a new era of success for Norton, focusing on design, drivability, and details to maximize opportunities for both the brand and its customers.
This year also marks the completion of Norton Motorcycles’ efforts to fulfill commitments to Norton Motorcycles UK Ltd (NMUL) customers. After investing £2.3 million in the development, manufacturing, and re-engineering of the Commando and V4 platforms, Norton has fulfilled orders from the previous company, allowing it to fully focus on future endeavors.
Norton’s rich heritage is integral to its development as a global brand. Venu emphasized the importance of prioritizing customers, both present and future, by enhancing every aspect of the Norton experience. He expressed enthusiasm for the new products in testing and development, confident that bikers worldwide will appreciate riding and owning them. The goal is to expand availability to local dealers in new territories and engage with bikers globally, sharing the Norton journey.
