There are a number of highlights in Adobe Max, including Firefly video modeling, Photoshop’s AI feature and More

At the MAX 2024 conference, Adobe introduced its latest AI innovation, the Firefly Video Model, designed to compete with major players like OpenAI and Meta in the rapidly evolving field of generative artificial intelligence. This new model gives creators the ability to generate video content from simple text or image prompts, reflecting Adobe’s commitment to integrating AI more deeply into creative workflows. Alongside the Firefly Video Model, Adobe also rolled out updates to its existing AI models and announced enhancements for several of its flagship products, including Photoshop, Premiere Pro, and Illustrator.

The Firefly Video Model expands Adobe’s suite of generative AI tools, which already features an Image Model, Vector Model, and Design Model. The newly launched video tool is now available as a limited public beta in the Firefly web app, where users can experiment with its text-to-video and image-to-video functionalities. With this feature, users can generate dynamic video content by inputting text prompts, while also controlling various aspects of the video, such as camera angles, motion, and zoom. The image-to-video feature allows creators to transform static images or illustrations into fully realized video clips, bringing new life to their creative projects.

Adobe emphasized the integration of the Firefly Video Model within its ecosystem, notably in Premiere Pro, where it enables more sophisticated editing features. One of these is Generative Extend, a tool that allows users to seamlessly lengthen video clips, filling gaps in footage and making transitions smoother. This integration is aimed at making content creation more efficient and intuitive for users.

In addition to video capabilities, Adobe also unveiled new AI-powered features for its core products. For Photoshop, the new updates are powered by Firefly’s Image 3 Model, which Adobe claims can generate visuals at four times the speed of previous iterations. The platform has introduced a Generative Workspace, designed to help creators brainstorm, develop, and iterate on ideas simultaneously. New tools for Photoshop also include the ability to remove unwanted elements from images and the option to work with 3D objects while editing 2D designs.

Adobe Illustrator, another core creative tool, has also seen improvements driven by AI technology from the Firefly Vector Model. These updates are designed to make tasks like attaching and moving objects along paths smoother and faster, as well as to simplify the process of converting images into vector graphics. The overall objective of these enhancements is to streamline workflows and boost productivity for creators across various mediums.

By launching the Firefly Video Model and updating its suite of AI-driven features, Adobe is positioning itself to remain at the forefront of the digital creative landscape, providing users with tools that blend automation with flexibility, allowing for both creativity and precision.